The advertisement showed a mixed race couple. In my opinion, I think why they used a mixed race couple is that they want to tell us that love is boundless and therefore race does is not a limit. Also, this catches our attention because of the difference and will make a impression in our mind.
In the advertisement, the lady only pointed out the bad traits of her deceased husband. I think this is to also attract our attention. Usually in funerals, the speaker would tell the audience about the deceased's good traits and achievements, but she pointed out the bad traits instead. To add on, the bad traits was funny, which made the audience laughed. This also makes an impression on the audience. "the little imperfections that make it perfect.."
I think that this advertisement promotes family value excellently. When I first watched the video, the first few parts, it was funny and I thought it would be a comedic advertisement. However, in the final part of the advertisement, there was a major twist when the lady starts talking about how much she misses his husband, and that all those imperfect acts that her husband made, makes her think that he is still alive. There was also a change in background music, which made the scene really sad. Right at that moment, I suddenly felt this resolute to love my family til I die.
